Yahoo freshens its image with a new logo

IDG News Service - Yahoo's logo is now a little bit sleeker, under a redesign unveiled Wednesday in keeping with the company's reinvention efforts.

The Internet company previously had a blockier-type font for its purple logo, its letters slightly out of alignment. The new look is slimmed down and more horizontally lined up, but still purple. The logo's characteristic exclamation point also remains intact.

"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," said Yahoo chief marketing officer Kathy Savitt, in a blog post describing the changes.

The new logo will begin appearing across Yahoo properties globally starting Wednesday night, the company said.

While the new logo is not a dramatic departure, it represents Yahoo's latest effort to add some shine to a brand that has lost its luster. Previously one of the most powerful Internet companies in Silicon Valley, Yahoo has seen its relevance dip in recent years with the rise of social networks like Facebook and Twitter, and search engines like Google.

To reinvent itself, the company over the past year has gobbled up a slew of smaller mobile players through acquisitions and re-launched numerous products internally -- actions described by CEO Marissa Mayer as a "series of sprints" to catch up with its competitors.

Yahoo announced early last month that a new logo was on the way, as part of the company's larger plans to reinvent itself. Since then the company has displayed different variations of its logo on its homepage and across its sites.

Yahoo has been busy applying other cosmetic changes to its sites over the last several months. Last week the company rolled out a series of changes to give a more consistent look to many of its mobile properties. Other redesigns for the desktop were announced prior to that.

Marissa Mayer took the helm as CEO of Yahoo in July 2012.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Reprinted with permission from IDG.net. Story copyright 2012 International Data Group. All rights reserved.

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Yahoo freshens its image with a new logo

IDG News Service - Yahoo's logo is now a little bit sleeker, under a redesign unveiled Wednesday in keeping with the company's reinvention efforts.

The Internet company previously had a blockier-type font for its purple logo, its letters slightly out of alignment. The new look is slimmed down and more horizontally lined up, but still purple. The logo's characteristic exclamation point also remains intact.

"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," said Yahoo chief marketing officer Kathy Savitt, in a blog post describing the changes.

The new logo will begin appearing across Yahoo properties globally starting Wednesday night, the company said.

While the new logo is not a dramatic departure, it represents Yahoo's latest effort to add some shine to a brand that has lost its luster. Previously one of the most powerful Internet companies in Silicon Valley, Yahoo has seen its relevance dip in recent years with the rise of social networks like Facebook and Twitter, and search engines like Google.

To reinvent itself, the company over the past year has gobbled up a slew of smaller mobile players through acquisitions and re-launched numerous products internally -- actions described by CEO Marissa Mayer as a "series of sprints" to catch up with its competitors.

Yahoo announced early last month that a new logo was on the way, as part of the company's larger plans to reinvent itself. Since then the company has displayed different variations of its logo on its homepage and across its sites.

Yahoo has been busy applying other cosmetic changes to its sites over the last several months. Last week the company rolled out a series of changes to give a more consistent look to many of its mobile properties. Other redesigns for the desktop were announced prior to that.

Marissa Mayer took the helm as CEO of Yahoo in July 2012.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Reprinted with permission from IDG.net. Story copyright 2012 International Data Group. All rights reserved.

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Yahoo looks to freshen its image with a new logo

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Acronis True Image 2014 review: Still powerful and feature-rich, now easier to use

You might think Windows has you covered with its own imaging/system backup, but there's still a need for programs such as Acronis True Image. Windows' built-in utility is extremely limited and reacts badly to new hardware. True Image handles bare-metal restore and diverse hardware without hiccup. Owners of recent versions of True Image probably won't find anything particularly compelling about this latest rendition, as only the online service is really new, but the new interface is a breeze to use. It also takes Acronis Backup to the cloud for the first time.

Acronis True Image 2014's new backup pane is simplicity itself.

If there's one thing that stands out about the latest version of True Image 2014, it's how friendly it is. Gone are the poorly rendered dialogs and oddly phrased instructions. The interface is clean, efficient, and simple. You can perform a backup without answering a confusing stream of questions. All the options advanced users want—including password protection, sector-by-sector backup (the program defaults to backing up only occupied sectors),  pre- and post-run commands, splitting (or not) of files, and validation—are still present. They're simply hidden away in a very cleanly organized dialog.

True Image 2014 can perform file and image backups, one-off backups, multiple tracked backups, incremental, differential, scheduling, notifications, and more. There's really no imaging trick from the last fifteen years that the program doesn't have in its bag. In addition, if your laptop lacks a boot-time recovery option, True Image will provide it. The SecureZone and Try and Decide options are still available, and there's a full list of secure erase options. You can even convert Windows backups to Acronis's format, and vice-versa.

Acronis True Image 2014's friendly new interface and vibe are major improvements to the once obtuse GUI.

In keeping with modern times, there's an online backup option in Acronis's own Acronis Cloud. You get one year of 5GB (enough only for data, not system backups) for free with the program, but after a year, or for more storage, it'll cost $10 per year for 5GB, $30 a year for 50GB, $40 for 125GB, and $50 for 125GB. That's highly competitive pricing.

Every imaging or backup program should feature the ability to create disaster recovery boot media—ideally, both CD (for older systems), and USB flash drive. The ponderousness of TI's older boot media forced me to abandon previous versions of the program, as it wasn't good for older, memory-challenged PCs. R-Drive Image is better for those. True Image 2014's rescue disc still requires 512MB of system memory, and the new interface isn't implemented, making it less friendly that the Windows UI. However, Acronis provides the means for adding it to a Windows PE boot disc, though it's not as simple a process as it should be.

Though they aren't available until you ask, True Image's options are advanced and myriad.

If  If If If you're more than a version or two back on True Image, the 2014 version is well worth a look.you're new to backup products, simply know that it really doesn't get any better than Acronis True Image for the average user, though I recommend R-Drive Image for pros.

Note: The Download button takes you to the vendor's site, where you can download the latest version of the software.

Jon L. Jacobi has worked with computers since you flipped switches and punched cards to program them. He studied music at Juilliard, and now he power-mods his car for kicks.
More by Jon L. Jacobi

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