Showing posts with label future. Show all posts
Showing posts with label future. Show all posts

Saturday, 31 August 2013

Benioff lays out Salesforce.com's future strategies

Salesforce.com's second-quarter earnings conference call featured the usual dose of chest-thumping by CEO Marc Benioff as the company posted $957 million in revenue and raised its full fiscal year forecast to at least $4 billion.

But the call also revealed some telling details about the company's strategic direction and growth. Here's a look at the highlights.

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Going vertical, Oracle style: Salesforce.com recently brought aboard former Oracle sales executive Keith Block, who left that company last year after instant messages in which he was critical of Oracle co-president Mark Hurd surfaced as part of a lawsuit with Hewlett-Packard.

While Block's departure was inevitable, he was considered a key to Oracle's growth and success. And he's currently filling an important hole in Salesforce.com's strategy, Benioff said on Thursday's call.

"One thing Salesforce.com has never fully optimized for is enterprise distribution and the ability to reach the largest customers in the world with highly customized solutions for their industries and their verticals," he said. "You saw how Keith executed that strategy extremely well at Oracle over the last 26 years, and we look forward to seeing him execute a very similar strategy enhanced for Salesforce."

As a bonus, Block has poached Oracle sales executive Tony Fernicola, who Benioff claimed is "perhaps the most successful sales executive from Oracle of all time."

Siding with SAP: Salesforce.com has long used Oracle's technology under the hood of its platform, despite the fact that Benioff and Oracle CEO Larry Ellison have butted heads publicly for years.

While it's not clear how much of their banter has been competitive theater versus rooted in true animosity, it was still shocking to see the companies' recent announcement of Salesforce.com's long-term commitment to Oracle products, as well as the subsequent warm-and-fuzzy conference call between Benioff and Ellison.

As part of the deal, Oracle will also integrate Salesforce.com's CRM (customer relationship management) with its own cloud-based HCM (human capital management) and financials software.

Now Benioff wants to do it again, in a sense.

"It's my hope and I believe that we will be able to develop and create a similar alliance with SAP," Benioff said on Thursday. "I believe it's in the interest of their customers and our customers that Salesforce works well with Oracle, works well with SAP, and even works well with Microsoft, because our customers have these existing investments that we want to leverage."

In 2011, Salesforce.com announced a set of consulting and integration services SAP customers could use to "unlock" data from their back-end systems and build social connections between employees and customers.

To this end, Salesforce.com signed one of the "largest platform transactions in our history" in the quarter with food distributor Sysco, which was already implementing Salesforce.com CRM, Benioff said.

"We're able to take their huge investment in SAP back-office and put on a customer-facing capability that they badly needed but SAP was not able to deliver for them," he said. "I believe there's a lot of SAP customers that are in a similar position."


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Salesforce.com's Benioff lays out future strategies

IDG News Service - Salesforce.com's second-quarter earnings conference call featured the usual dose of chest-thumping by CEO Marc Benioff as the company posted US$957 million in revenue and raised its full fiscal year forecast to at least $4 billion.

But the call also revealed some telling details about the company's strategic direction and growth. Here's a look at the highlights.

Going vertical, Oracle style: Salesforce.com recently brought aboard former Oracle sales executive Keith Block, who left that company last year after instant messages in which he was critical of Oracle co-president Mark Hurd surfaced as part of a lawsuit with Hewlett-Packard.

While Block's departure was inevitable, he was considered a key to Oracle's growth and success. And he's currently filling an important hole in Salesforce.com's strategy, Benioff said on Thursday's call.

"One thing Salesforce.com has never fully optimized for is enterprise distribution and the ability to reach the largest customers in the world with highly customized solutions for their industries and their verticals," he said. "You saw how Keith executed that strategy extremely well at Oracle over the last 26 years, and we look forward to seeing him execute a very similar strategy enhanced for Salesforce."

As a bonus, Block has poached Oracle sales executive Tony Fernicola, who Benioff claimed is "perhaps the most successful sales executive from Oracle of all time."

Siding with SAP: Salesforce.com has long used Oracle's technology under the hood of its platform, despite the fact that Benioff and Oracle CEO Larry Ellison have butted heads publicly for years.

While it's not clear how much of their banter has been competitive theater versus rooted in true animosity, it was still shocking to see the companies' recent announcement of Salesforce.com's long-term commitment to Oracle products, as well as the subsequent warm-and-fuzzy conference call between Benioff and Ellison.

As part of the deal, Oracle will also integrate Salesforce.com's CRM (customer relationship management) with its own cloud-based HCM (human capital management) and financials software.

Now Benioff wants to do it again, in a sense.

"It's my hope and I believe that we will be able to develop and create a similar alliance with SAP," Benioff said on Thursday. "I believe it's in the interest of their customers and our customers that Salesforce works well with Oracle, works well with SAP, and even works well with Microsoft, because our customers have these existing investments that we want to leverage."

In 2011, Salesforce.com announced a set of consulting and integration services SAP customers could use to "unlock" data from their back-end systems and build social connections between employees and customers.

To this end, Salesforce.com signed one of the "largest platform transactions in our history" in the quarter with food distributor Sysco, which was already implementing Salesforce.com CRM, Benioff said.

"We're able to take their huge investment in SAP back-office and put on a customer-facing capability that they badly needed but SAP was not able to deliver for them," he said. "I believe there's a lot of SAP customers that are in a similar position."

Benioff also alluded to Salesforce.com putting its software on top of implementations of HANA, SAP's in-memory database.

Targeting ExactTarget: Earlier this year, Salesforce.com acquired marketing software vendor ExactTarget, dropping $2.5 billion on the deal in its largest-ever purchase. Marketing will become a $1 billion annual revenue stream for Salesforce.com, Benioff has said.

Work is underway to make that prediction a reality, according to Benioff.

For one thing, ExactTarget has had a "rather boutique" sales organization, he said. For Salesforce.com to get the most out of ExactTarget, sales representatives need to act as if "there is no difference between selling the ExactTarget Marketing Cloud, the Sales Cloud, the Service Cloud, or the Platform," Benioff said.

Combining the marketing products sales teams is "one of the most important things that I work on every day," Benioff added.

Over time, customers can expect a "comprehensive application" encompassing ExactTarget as well as Salesforce.com's Radian6 social analytics product and its Buddy Media and Social.com advertising platforms, Benioff said.

Deluge at Dreamforce: Salesforce.com's Dreamforce event in San Francisco this November will be its biggest yet. More than 120,000 are registered to attend it so far, according to Benioff. Last year, the total was around 90,000.

While Salesforce.com has offered keynote and expo passes at no charge, which certainly helps inflate those numbers, the year-over-year growth is nonetheless significant.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Reprinted with permission from IDG.net. Story copyright 2012 International Data Group. All rights reserved.

View the original article here

Salesforce.com's Benioff lays out future strategies

Salesforce.com’s second-quarter earnings conference call featured the usual dose of chest-thumping by CEO Marc Benioff as the company posted $957 million in revenue and raised its full fiscal year forecast to at least $4 billion.

But the call also revealed some telling details about the company’s strategic direction and growth. Here’s a look at the highlights.

Salesforce.com recently brought aboard former Oracle sales executive Keith Block, who left that company last year after instant messages in which he was critical of Oracle co-president Mark Hurd surfaced as part of a lawsuit with Hewlett-Packard.

While Block’s departure was inevitable, he was considered a key to Oracle’s growth and success. And he’s currently filling an important hole in Salesforce.com’s strategy, Benioff said on Thursday’s call.

“One thing Salesforce.com has never fully optimized for is enterprise distribution and the ability to reach the largest customers in the world with highly customized solutions for their industries and their verticals,” he said. “You saw how Keith executed that strategy extremely well at Oracle over the last 26 years, and we look forward to seeing him execute a very similar strategy enhanced for Salesforce.”

As a bonus, Block has poached Oracle sales executive Tony Fernicola, who Benioff claimed is “perhaps the most successful sales executive from Oracle of all time.”

Salesforce.com has long used Oracle’s technology under the hood of its platform, despite the fact that Benioff and Oracle CEO Larry Ellison have butted heads publicly for years.

While it’s not clear how much of their banter has been competitive theater versus rooted in true animosity, it was still shocking to see the companies’ recent announcement of Salesforce.com’s long-term commitment to Oracle products, as well as the subsequent warm-and-fuzzy conference call between Benioff and Ellison.

As part of the deal, Oracle will also integrate Salesforce.com’s CRM (customer relationship management) with its own cloud-based HCM (human capital management) and financials software.

Now Benioff wants to do it again, in a sense.

“It’s my hope and I believe that we will be able to develop and create a similar alliance with SAP,” Benioff said on Thursday. “I believe it’s in the interest of their customers and our customers that Salesforce works well with Oracle, works well with SAP, and even works well with Microsoft, because our customers have these existing investments that we want to leverage.”

In 2011, Salesforce.com announced a set of consulting and integration services SAP customers could use to “unlock” data from their back-end systems and build social connections between employees and customers.

To this end, Salesforce.com signed one of the “largest platform transactions in our history” in the quarter with food distributor Sysco, which was already implementing Salesforce.com CRM, Benioff said.

“We’re able to take their huge investment in SAP back-office and put on a customer-facing capability that they badly needed but SAP was not able to deliver for them,” he said. “I believe there’s a lot of SAP customers that are in a similar position.”

Benioff also alluded to Salesforce.com putting its software on top of implementations of HANA, SAP’s in-memory database.

Earlier this year, Salesforce.com acquired marketing software vendor ExactTarget, dropping $2.5 billion on the deal in its largest-ever purchase. Marketing will become a $1 billion annual revenue stream for Salesforce.com, Benioff has said.

Work is underway to make that prediction a reality, according to Benioff.

For one thing, ExactTarget has had a “rather boutique” sales organization, he said. For Salesforce.com to get the most out of ExactTarget, sales representatives need to act as if “there is no difference between selling the ExactTarget Marketing Cloud, the Sales Cloud, the Service Cloud, or the Platform,” Benioff said.

Combining the marketing products sales teams is “one of the most important things that I work on every day,” Benioff added.

Over time, customers can expect a “comprehensive application” encompassing ExactTarget as well as Salesforce.com’s Radian6 social analytics product and its Buddy Media and Social.com advertising platforms, Benioff said.

Salesforce.com’s Dreamforce event in San Francisco this November will be its biggest yet. More than 120,000 are registered to attend it so far, according to Benioff. Last year, the total was around 90,000.

While Salesforce.com has offered keynote and expo passes at no charge, which certainly helps inflate those numbers, the year-over-year growth is nonetheless significant.

Chris Kanaracus covers enterprise software and general technology breaking news for the IDG News Service.
More by Chris Kanaracus


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Thursday, 22 August 2013

Review: Logitech Harmony Hub brings universal remote control to the future

The Harmony Hub—the latest incarnation of Logitech’s universal remote base station—comes in three packages, two of them with companion hardware remotes and one for use with free smartphone software. Whichever one you choose, it’s the best alternative yet to multiple remote clutter.

Universal remote base stations have been around for several years—in fact, Logitech helped pioneer the category with the Hub’s predecessor, the Harmony Link—but I found that product difficult to use. Fortunately, Logitech has done great work on user interface to make controlling the Hub much more intuitive. It’s not perfect, but it’s the first such system to make me consider ditching my old remotes.

Like its predecessor, the Hub receives commands sent wirelessly, either via RF signals from a companion hardware remote (the $350 Harmony Ultimate or the $130 Harmony Smart Control), or—if you get the $100 stand-alone Harmony Ultimate Hub (currently available for preorder)—over a Wi-Fi home network from an iOS or Android app.

The Hub then generates the appropriate IR or Bluetooth signals to control hundreds of thousands of home entertainment devices ranging from TVs and audio systems to cable boxes, Blu-ray players, and game consoles. (Logitech says the Harmony Hub can also control Philips Hue home lighting systems, but I wasn’t able to test that.)

LogitechThe brains of the operation.

Why a base station? Most universal remotes rely on the same IR signals that standard remotes use—you simply program the universal remote to replicate the signals for all the remotes it replaces. But in addition to having to learn the user interface (in order to control various different devices), you also have the ongoing inconvenience of IR signals themselves—most notably, you must position the remote within line of sight of the component you wish to control.

But because RF and Wi-Fi signals can go through walls, line-of-site communication isn’t required—you must only be in the general vicinity of the Hub to control it. You can even put the Hub inside a home entertainment system cabinet. To help distribute signals from the hub to devices on multiple shelves, you can plug in up to two IR blasters (small transmitters on long cables that echo the Hub’s signals) to the back of the Hub. Logitech gives you one blaster with the stand-alone Hub and the Smart Control, two with the Ultimate. (The company sells additional Harmony IR Mini Blasters for $10.)

I tested the stand-alone Hub with both the Android and iOS apps (more about the hardware remotes later). Both provide setup support for most common entertainment center components. After you plug the Hub into a wall outlet and put it into pairing mode by pressing a button on the device, the app detects it and collects the info needed to connect it to your Wi-Fi network. After that, it prompts you to create a MyHarmony.com account if you don’t have one, and then to enter the make and model info on your components, one at a time. After each device is set up, the app tests the settings it retrieves from Logitech’s huge database to make sure they actually control the device.

During setup you provide make and model info on your home entertainment devices, and the software retrieves the IR or Bluetooth remote codes from Logitech’s database.

If the app finds all your devices, you then proceed to setting up activities—combinations of settings needed for typical entertainment center use. For example, my Watch TV activity turns on my HDTV, Motorola cable box, and home theater audio system; specifies the TV input the cable box hooks into; and tunes the audio receiver to the input from the HDTV. I also have activities for watching movies on my Blu-ray player and for watching TV through my TiVo DVR. Finally, the setup process downloads your TV provider’s program guide and lets you specify up to 50 channels as favorites, to make tuning to them easier.

The mobile apps, however, can’t set up everything in Logitech’s database: When I tried to input the make and model number of an 3x1 HDMI switcher I use to add HDMI inputs to my aging HDTV, the app advised me to continue setup by connecting the Hub to a computer (using the same USB cable that attaches to its plug) and navigating to the MyHarmony.com website. There, after I logged into the account I’d created during the mobile setup, I was able to add devices the mobile app couldn’t, including my HDMI switch.

The Harmony app lets you designate up to 50 channels as favorites that you can easily access from the Favorites screen.

Users of previous Harmony remotes will already be familiar with the Web interface. On the Web, you can also “teach” the Hub commands for devices that you can’t find in Logitech’s database, but for which you have the original remote. Also, if you’ve previously set up a Harmony remote online and your components haven’t changed, you can load those settings onto the Hub and save a lot of time. When you’re done, you sync the data to the Hub before disconnecting.

The mobile apps provide both traditional interface support (spread over several screens) and gesture-based controls for common commands—volume control, channel changes, and the like. The controls were not difficult to find and generally worked well; the apps also afford easy access to individual components. The Android and iOS interfaces were generally similar, although I noticed the Android’s bottom-screen interface menu gives easy access to a set of simplified touchscreen controls that aren’t grouped separately on the iOS app.

My main complaints with the mobile apps were the toll they take on battery life (hard-core couch potatoes will want to keep a charging cable for the mobile device handy) and, more annoyingly, the occasional disappearance of the Wi-Fi network connection (perhaps due to interference), which left me with no remote at all. I was usually able to revive the Wi-Fi connection by closing and then restarting the mobile app, but it’s a problem that never comes up with the RF-based remotes in the two higher-priced Harmony Hub bundles.

The Smart Control costs $30 more, and its remote is really basic—most of its buttons are for generic commands such as volume control, channel changing, and DVR playback. In fact, you must use a mobile app to set up the Smart Control; at the end of setup you are prompted to assign your activities to three buttons on the Smart Control. The buttons are labeled with images suggesting movies, music, and TV, but you are free to assign them as you wish. The Hub is smart enough to figure out what to do with the generic commands coming from the Smart Control, but you simply don’t get all the commands you’d want for, say, a TiVo.

LogitechThe $350 Harmony Ultimate is pretty nice, but also costs a pretty penny.

The high-end Harmony Ultimate package works differently: The setup routine is completely Web-based since you can connect the touchscreen remote to a computer with an included USB cable. Again, it's the same setup routine used for other high-end Harmony remotes, and you can download previously created settings and activities.

The rechargeable Ultimate remote also comes with its own charging cable (the Smart Control uses batteries). While $350 is admittedly ridiculously expensive for a remote, I did find the Ultimate a joy to use, combining the user-friendly interface of the mobile apps with the greater reliability of RF communication.

Whether with or without your smartphone as the remote, the latest Harmony Hub line represents a great improvement over its predecessor, and a worthy alternative to traditional IR-based universal remotes—especially in locations where Wi-Fi network interference isn’t a big problem.

Contributing Editor Yardena (Denny) Arar is a San Francisco-based freelance writer, avid online shopper, media junkie, consummate foodie, and proud possessor of a private pilot's license.
More by Yardena Arar


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Monday, 5 August 2013

Microsoft puts out "HTTP 2.0" server to test the future of the Web

Microsoft this week released “Katana,” a server implementation that will allow developers to begin trying out Microsoft’s version of what could become HTTP 2.0: the future of the Web.

A Microsoft blog post provides the endpoints that can be used in conjunction with an HTTP 2.0-compliant browser, or users can simply download the test code itself and try it out.

Most people rarely consider the incredible complexity of navigating to a specific site on the Web: how the Web address is looked up, translated, and the back-and-forth as data is requested and delivered.

Most of the Web still runs on on HTTP 1.0, the original spec; what’s important is that HTTP 1.0 processes one request at a time. HTTP 1.1, a slight improvement, can still end up clogging the TCP “pipe” when multiple requests are made on a single new TCP connection. HTTP 2.0 hopes to change that, so that multiple page requests can be processed via a single connection to the server, easing the load on the server and the network connecting it.

HTTP 2.0 isn’t a magic bullet, however. What consumers care about is usually just how quickly a webpage loads, however, and there are a number of technologies that, together, can improve it. These include:

Preloading or prefetching pages, as modern browsers like Google’s Chrome and Microsoft’s Internet Explorer do, Rendering them as quickly as possible, andInfrastructure improvements such as faster throughput and HTTP, the negotiation process between webpage and browser.

Enter HTTP 2.0. So far, the draft implementation of HTTP 2.0 has been based on SPDY, the open networking protocol developed by Google, which is supported by all the major browsers, save Safari. SPDY multiplexes webpage requests, so that only one connection is required.

Microsoft , meanwhile, began publishing its own approach last year, known as ”HTTP Speed + Mobility”. Basically, Microsoft believes that HTTP should be optimized not just for browsers, but for applications that access webpages and services, as well as mobile devices and browsers.

At this point, Microsoft and Google have until April 2014 to convince the Internet Engineering Task Force (IETF) to adopt either SPDY, Microsoft’s HTTP Speed + Mobility, or some combination of the two. By November, the IETF is scheduled to submit whatever compromise is hammered out to the Internet Engneering Standards Group as a formal standard.

Whichever standard is implemented should have little impact on users, as it will undoubtedly be quickly supported in various browsers, both for mobile and desktop.

But being able to take credit for architecting the next foundation of the Web would be a nice trophy for either Google or Microsoft, even if the standard should theoretically be supported by the Web at large. If nothing else, it’s another signal that HTTP 2.0 is on its way.


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